Let’s say Sarah types in “Best Place to Visit in Italy,” into Google, and Google gives results. Optimizing for Searcher Satisfaction includes:
- Stay mindful of additional, related questions that searcher might have, e.g. “Compare Hotels in Italy,” or “Best Time of Year to Visit Italy.” This centers on customer empathy. Can you truly understand the headspace of the searcher?
- Answer the questions in the content comprehensively and authoritatively
- A fast loading, well-designed, pleasure to interact with web page
- Solve the searchers next tasks and questions
In short, do not give the searcher a reason to click “back” on the browser.
