Key factors for on-page
- Compelling title with KW (but not stuffed)
- Meta description – “ad copy” to draw the click
- Optimize for appearing featured snippets
- Use the keyword targets intelligently (headliner, first paragraph, content, internal link)
- Create page that serves multiple keywords rather than 1 keyword
- Optimize images too (descriptive file name, alt attribute, caption text, host on same domain
