Market-Product Fit is a better term than Product-Market Fit.
Start with the problem! Then find the solution.
4 components of Market (ex. Hubspot Sales)
- Category – Sales
- Persons in that category – SDR’s, etc.
- Specific problems – hates putting data into CRM, doesn’t know where prospects stand
- Motivations – constant uncertainty
4 components of Product
- Value prop – understand where your prospects are
- Hook – email track tool
- Time to Value – install extension, test email
- Stickiness – drop UI reminders via extension
