Logs don’t start campfires. Tinder does.
Successful campfires are built upon carefully layered, finely spaced twigs of tinder. Once the fire is caught, the kindling may be added, and eventually, the logs.
Tinder is the super specific steps to launch a project:
“Draft pitch email”
“Phone Tim to ask for second opinion”
“Google ‘how to add widget X to website'”
The baby actions build momentum.
Momentum creates roaring fire.
