I’ll be tackling this 1-hour Guide to SEO by Moz as I hone these skills and to draw traffic to Crash. Notes:
Part 1 – SEO Strategy
– Start with Business Goals and Marketing Goals before SEO strategy. Know your Why.
Marketing Goals
– Brand awareness
– Increase traffic
– Attract ready-to-buy fans
SEO Strategy – could be focused on…..
-Rank for low-demand, high conversion Keywords
-Earn traffic from high-demand, low-competition, less commerce-focused
What SEO cannot do:
-Build demand for results
-Build brand
-Can’t convert customers by itself!
-Work overnight. SEO is a long term investment!
