Takeaways:
-Select top, main content that searchers most want. For similar but lesser value content, choose if needs deletion or link to main content
-Pages are accessible to crawlers (site speed)
-Eliminate duplicate versions of articles
-Link structure needs to minimize amount of click to find any page
-Need optimized version for mobile and other
-Permanent redirects should use 301 status quote
-Folder structure better than hyphenated URL’s
