Notes:
– Links *from* other., authoritative sites boosts value
– Diversity of links also matter
Is there evidence Google still values links?
Yes, consistent correlation
How do you get links?
A) Content and outreach
– message people and places that would want to feature that content
B) Link reclamation
– ping sites that are mentioning your site but not linking
C) Newsletters, directories, partners get links
D) Competitors as links
-figure out tactics of competitors via
